At the 2024 Design Shanghai exhibition, Japan's Ultrasuede®️ will present the theme "Invisible," showcasing its relentless pursuit of beauty and deep exploration. Ultrasuede®️ is dedicated to the perfect fusion of science, technology, and art, creating top-quality materials that combine texture and functionality. The design concept of this exhibition is rooted in these core values, using spatial design to transport visitors into an aesthetic world that transcends material structures.
The theme "Invisible" is inspired by a profound understanding of product essence and the importance of the outer surface. Ultrasuede®️ believes that in addition to structural design, the details and texture of the outer material are equally crucial. Therefore, in this exhibition, we will explore the deeper beauty from the inner structure of the product outward, transforming this beauty into a new perspective for visitors.
Client: Ultrasuede®
Location: Shanghai
Completed: 2024
Area : 60m²
The furniture display area features a unique design, with materials extending from the island platform to the top, perfectly highlighting the material's intricacy and quality. These displays show the front and back of the materials, expressing Ultrasuede®️'s pursuit of unseen details. The furniture is displayed by removing the outer surface material, illustrating the essence of this design, allowing visitors to deeply appreciate the beauty of the "Invisible."
In summary, Ultrasuede®️ at the 2024 Design Shanghai exhibition is not only a visual feast but also a journey of exploring beauty and innovation. We invite every visitor to experience the beauty of the "Invisible" in this meticulously designed space and to discover the endless possibilities brought by Ultrasuede®️.